Digtial Marketing & SEO:
Search Engine Optimization is an important part of the overall digital marketing strategy of any company or website. Whether it’s a business, a non-profit or non-government or an educational institute all need search engine visibility. This can be optimized by utilizing an understanding of Google’s guidelines or in other words by making the best use of search engine optimization. There are millions of digital marketing agencies that offer digital marketing services covering SEO and other paid services.
Defining SEO and Its Importance
In layman’s words, optimizing or manipulating a website so it fits into the most recent guidelines published by Google can be termed SEO. Of course, while you optimize something keeping in mind certain standards is simply manipulating it to match the set standards, isn’t it?
In more decent and professional words you can always say that SEO is the process of optimizing a website so it ranks better or supersedes its competitors on search engines like Google, Bing, and DuckDuckGo. The overall aim is to increase the traffic quantity and quality so there are more clicks and more sales in terms of eCommerce websites. SEO is a time-consuming multifaceted skillful process that covers various activities like website audits, backlink activity, various research, on-page optimization, and many more.
Tip: Remember, Google doesn’t rank websites instead Google ranks web pages.
Below are a few quick tips to improve your website traffic or organic search. This can be achieved easily by combining content and SEO strategies.
Without talking further let’s dive into quick tips –
1. Keyword Research
A word that helps you rank in the search engines and supersedes your competitors for a particular search can be termed a Keyword. First one needs to understand the business and its competitors in the target geography. This understanding helps in filtering out the keywords that place your webpage at a higher rank against the competitors. To make things easy hire an SEO virtual assistant that can assist you with keyword research and many other SEO activities like backlinking, silo structuring, content writing, and competitors’ research.
2. Search Intent
In simple words, search intent refers to the intention of the user when he or she is doing a search over a search engine like Google. For instance, the search intent of a user looking for the recipe for tandoori chicken will be different from a user looking to buy tandoori chicken. In both cases, search intent is different and so are the keywords. This is the reason the set of keywords is different for the user looking for tandoori chicken on Google search and YouTube.
3. Format & Content Structure
Conte format and structure play an important role. You can check this by putting a big paragraph of words as a piece of content and checking the results. On the other hand, write a piece of content with proper sentences, listicles, proper use of direct and indirect speech, and transitive intransitive verbs. Certainly, the latter will win over the earlier one.
One can easily test it by using the free version of the Yoast plugin for WordPress SEO. Content can be refined further by adding the following sets of easy tips –
Adding a Video To The Webpage
Use a Youtube or Vimeo video URL in the content. This gives you an extra edge against your competitors as it adds more to your content score.
Voice Search Optimization
The introduction of apps like Siri, and Alexa has altogether changed the game of content search over search engines. In addition to this, making the content friendly to specially-abled people is the time of buzz. All these aspects fall into voice search optimization.
Improve User Experience
Giving users friendly and easy access to information improves their rank in search engines. This can be achieved by taking care of on-page SEO factors and EAT signals.
4. Keep up to date with Google’s Algorithm Updates
This helps you mold your website and make necessary updates with the change in Google algorithm. The more you follow white-hat techniques the easy it becomes for you to achieve this flexibility.
